The fair is one of Macao’s biggest annual trade showcases and is designed to help Macao's economic diversification.
What to know about the Guangdong & Macao Branded Products Fair
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The 2026 Guangdong & Macao Branded Products Fair is set to return to the Venetian Macao in August, with organisers again using the event to link mainland producers, Macao SMEs and buyers from across the Greater Bay Area.
- When and where: the Guangdong & Macao Branded Products Fair will run from 6 to 9 August at Cotai Expo Hall A, the Venetian Macao.
- Who is behind it: the event is jointly organised by the Macao Trade and Investment Promotion Institute and the Guangdong Provincial Department of Commerce.
- What it focuses on: this year’s Guangdong & Macao Branded Products Fair centres on the silver economy and healthy living, with six themed zones including a Macao products section, a Belt and Road zone, a smart senior wellness pavilion, a healthy living zone and a food tasting area.
- Why Macao firms care: IPIM is offering a dedicated Macao Featured Products Zone for local SMEs, with a preferential booth fee of 1,400 patacas for eligible companies.
Why it matters
The fair is one of Macao’s biggest annual trade showcases and is designed to help local firms reach buyers from Guangdong, the mainland more broadly, and overseas markets connected to the city’s platform role. Organisers say the event is meant to support the SAR government’s “1+4” diversification strategy while tapping opportunities in the Greater Bay Area and the Belt and Road network.
What’s on at the Guangdong & Macao Branded Products Fair
Beyond retail displays, the programme will include business matching, forums, guided tours and other networking events aimed at turning the fair into a deal-making platform rather than just a consumer expo. Macao SMEs in areas such as senior wellness products, daily necessities, food and beverages, and smart products and services for older people are being encouraged to apply for the Macao zone.
[See more: Macao’s visitor numbers climb in first half of 2026]
Public opening hours are scheduled for 7 to 9 August, while trade visitors will be admitted on the first day. Public days will feature an array of interactive experiences and shopping perks. On-site activities include food workshops, low-sugar diet tutorials, and smartphone tutorials for seniors. There will also be singing bowl sound therapy and workplace relaxation exercises.
