The Shenzhen-based automaker has introduced its first locally produced hybrid model as part of a significant expansion strategy in Brazil.
BYD launches Brazilian-made flex-fuel hybrid car, the Song Pro Flex
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Shenzhen-headquartered automaker BYD has launched its first Brazilian-manufactured plug-in hybrid flex-fuel vehicle, marking a strategic milestone for the company’s operations in South America. The new Song Pro Super-Hibrido Flex Fuel (or simply Song Pro Flex) features a powertrain capable of running on electricity, petrol, or ethanol, and arrives in dealerships across Brazil this week.
The vehicle was manufactured at BYD’s Camacari plant in the northeastern state of Bahia, Reuters reports. This production of the Song Pro Flex follows a two-year investment of 100 million reais (US$19.6 million) in the project, which was co-developed by research and development teams in both Brazil and China.
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Alexandre Baldy, BYD’s senior vice president, confirmed that the Song Pro Flex supports the company’s target to utilise more than 50 percent local parts for all vehicles manufactured in Brazil by January 2027. BYD is currently investing 5.5 billion reais in the Camacari facility, which it expects will produce approximately 180,000 cars this year.
The company aims to sell roughly 200,000 vehicles in Brazil during 2026, with the factory projected to supply around 150,000 of that total.
Song Pro Flex: other markets a possibility
While the Song Pro Flex was tailored specifically for the Brazilian market, Baldy indicated that it could eventually be exported to other regions, including India, as the adoption of ethanol fuels continues to rise globally.
The launch of the new vehicle comes amid a period of rapid growth for the company in Brazil. BYD reported its strongest month to date in July, with 23,465 vehicles sold – more than double the 9,680 units sold during the same month last year. This performance, bolstered by the success of the Dolphin GS model, which topped the retail market with 5,861 units sold, secured BYD a 9.1 percent market share and a fourth-place ranking in the country.
